It is situated in the mountain region, in a large hollow in the basis of the highest peak in Balkan mountain – Botev, not far from peak Maragidik.

The town is reachable from the west using the road from Troyan and Oreshak and from the Gradnishki passage (nearby Kravenik village) or the Debnevo passage, and from north-east – using Batoshevtsi passage.

Apriltsi is a town, established from 4 big villages, being quarters from it right now: Novo Selo, Zla Reka, Vidima and Ostrets. The union happened in 1976. The name Apriltsi comes in memory of the heroic April rising in 1876.

Apriltsi is one of the longest towns in Bulgaria with its 22 km nearby the river Ostreshka, from the quarter Ostrets up to the Hydroplant Vidima alongside the river Vidima.